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Summer ´26 campaign

Captured by Simon Knudsen in Madrid, Spain

Styled by Kristian Hindø Lings

Model: Kimberly Green

Our Summer ’26 campaign unfolds within Torres Blancas in Madrid. An iconic vision of organic modernism designed by Francisco Javier Sáenz de Oíza between 1964 and 1972.

Imagined as a vertical garden city, Torres Blancas was conceived as a space where architecture, nature and everyday life could exist in dialogue. Sculptural concrete forms are softened by curved terraces, filtered light and surrounding greenery, creating an atmosphere that feels both monumental and intimate at once.

Taking inspiration from the building’s distinct balance between structure and softness, our campaign moves through spaces shaped by warm reflections, organic forms and quiet transitions throughout the day. Rather than preserving architecture as something static, Torres Blancas continues to feel lived in and evolving.

This sense of timelessness and movement became a natural setting for the surrounding of our Summer ’26 campaign.